I’ve been listening to classical music more lately, and think a lot more people should, too. However, it’s not exactly the easiest type of music to sell to the wider (especially younger) audience, so what needs to be done in order to get it out there? The folks behind B-Classic think they’ve found a way, and that is by pairing classical music with nothing other than twerking. Enough reading, start watching.
The aim was to introduce the first music video featuring classical music, the idea being that most classical music is not very searchable on the Internet. Most classical pieces on YouTube, for example, are paired with a picture of the composer. Fine for some people, but to many people not already into classical music, a static image isn’t very engaging and not enough to keep them around. Pair it with a super popular Korean dance group twerking, however, and suddenly you have people listening to classical music without them realizing it.
This concept isn’t exactly new, since classical music has been paired to equally captivating scenes through works such as Fantasia by Disney, and the live action show Fantasmic! at Disneyland. However, while Disney has the idea down, it’s not something many people do commonly, which is why I admire what B-Classic is doing. Some might consider it absurd to pair beautiful classical music with something like twerking, but that’s not the end goal. If B-Classic succeeds, people will be exposed to more classical music in this manner, and hopefully start listening to the featured piece on its own later on. And if it’s anything like I imagine, B-Classic will switch up the type of music videos they do. They caught our attention with twerking, now let’s see what else they can come up with.
There’s lots I can say about all of this, but I encourage you to check out the short documentary also on the B-Classic channel, which gives some behind the scenes footage on the video and more on their intentions on the project, including a test screening of the music video with a young audience. Some of their responses are pretty cool, and the entire documentary is quite well done!
I have other ways of being exposed to music that isn’t being played on the radio (looking at you, Cade), but I’ll be following B-Classic and seeing what other creative ways they think of to expose the masses to classical music. What do you think of all this? Let me know in the comments, or say hi on Twitter! (@agamos)