As someone who has benefitted greatly from an online contest done through social media, I wanted to share an experience one of my friends, Earl, had. Basically, the contest was to create a 6 second commercial for BMW, post it on YouTube, and get as many votes as possible. Long story short, he won! Check out the commercial he and my other friend, Alex, made.

And of course, what video is complete without a “making-of” video to go along with it?

What did Earl win for all his work?

Moral of the story: Don’t buy anything. Instead, enter social media contests 😛 And check out Earl’s YouTube channel!