Slightly misleading headlines, FTW. Anyway, growing up surrounded by advertisements, one of the things blatantly obvious about them is that things don’t always appear in ads as they are in real life. Perfect example: fast food. I’m sure I’m not the only one who gets disappointed eating a Carl’s Jr. burger, not hearing the delicious biting sound from the commercials.
A customer recently tweeted to McDonald’s asking why the burgers at the restaurant don’t look like they do in commercials. Because ignoring customer tweets is a social media no-no, McDonald’s Canada’s director of marketing Hope Bagozzi answers that question in a new video. Watch as a Quarter Pounder gets “styled” for a photoshoot, and see why ads look better than burgers in real life.