How The Apple Store Seduces You With Tilt

Have you ever thought about the angle at which a Macbook is tilted in an Apple Store? This may seem like a trivial detail, but anyone walking into an Apple Store at opening will find all the laptops tilted at exactly the same angle. This is partly for aesthetic purposes, but there is also something Apple is hoping you’ll do after the employees tilt them at a certain angle.

The Apple Store pays attention to every detail. You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true. The tables are uncluttered and the products are clean. But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer! It’s also why all computers and iPads in the Apple Store are loaded with apps and software and connected to the Internet. Apple wants you to see the display for yourself and to experiment with apps and web sites to experience the power and performance of the devices. Customers in an Apple Retail Store can spend all the time they want playing with the devices and using the Internet—nobody will pressure them to leave.

The rest of the article is great, so you definitely head on over to Forbes to find out more. And the next time you step into an Apple Store, make sure you notice that tilt!

via Forbes

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